On September 4th, Nobo Auto unveiled its global debut iNest3.0 smart cockpit and a series of automotive electronic products at the 2023 IAA MOBILITY, presenting the latest smart mobility solutions with leading intelligent technology and innovative applications, attracting global attention.
Renowned international OEMs, industry media, and professionals visited Nobo's booth and experienced their products such as iNest3.0 smart cockpit, automotive electronics, and audio systems. They praised and recognized Nobo Auto's technological accumulation in the field of intelligentization and looked forward to more pleasant surprises from NOBO for the European market in the future. At this exhibition, Nobo Auto showcased its strong advantage in intelligent technology and product competitiveness, extending leading intelligent cockpit technological solutions to the industry. At the same time, Nobo looks forward to establishing strategic partnerships with more global partners to create a sustainable industrial environment and drive a better future for mobility.
Embracing intelligence, accelerating transformation into a technology-driven company.
In the face of intensified industry competition and the deep reconstruction of the automotive value chain, digital technologies such as artificial intelligence, big data, and cloud computing have entered the traditional automotive field. Nobo Auto has embraced these industrial changes and devoted itself in the intelligentization market, driving its transformation into a technology-driven company.
In 2019, Nobo Auto embarked on a journey in the new field of automotive electronics. With domain control as the core, it integrated edge technologies and fully deployed the second curve of product development. This strategy continuously iterated and upgraded traditional product control technologies, resulting in an integrated intelligent cockpit product system. At the same time, Nobo Auto adheres to "excessive investment in R&D". Within just four years, it has established automotive electronics and software R&D centers in five major cities: Shanghai, Chengdu, Nanjing, Suzhou, and Wuhan. These centers provide global customers with innovative and high-value-added intelligent products and solutions.
Brand new upgrade, redefining the smart mobility experience.
As a company that constantly pursues innovation and excellence, Nobo Auto has been committed to providing a comfortable travel experience for drivers and passengers. The newly released iNest 3.0 smart cockpit is another milestone in Nobo Auto's innovation journey. It is an integration of intelligence and high-end features that has captured the attention of the global automotive industry.
According to the introduction, the iNest 3.0 smart cockpit incorporates 32 innovative technologies and has obtained 13 patents, building an intelligent cockpit technology ecosystem. It integrates four major scenes: Welcoming, Driving, Resting, and Entertainment & Leisure.
Welcoming Mode: When the cabin is activated, the seats automatically adjust their positions to welcome passengers as they approach. By recognizing passengers' physiological characteristics, it provides the optimal seating position and creates a ceremonial sense for the journey. In addition, the seats and interior are made from recycled materials from the ocean, conveying NOBO's environmentally friendly product concept.
Driving Mode: The cabin supports L4 level autonomous driving, allowing passengers to choose autonomous driving with hidden steering wheel to enjoy the convenience of automated driving. The central control screen and secondary instrument panel provide functions and entertainment services according to the passengers' preferences, providing users with a versatile cabin experience.
Rest Mode: Through the flexible adjustment of the seats, such as one-touch transforming into a bed and zero-gravity function, the cabin creates a spacious and comfortable bed space, delivering a perfect fusion of comfort and space for passengers.
Entertainment/Leisure Mode: To meet passengers' entertainment and leisure needs, the cabin is designed as a "super entertainment space." Passengers can engage in face-to-face conversations, enjoy coffee or wine, watch movies, and listen to captivating music. In the romantic and relaxing ambiance created by light and shadow, passengers can have a customized elegant cabin experience as a new choice of business exchange and friend gathering.
The iNest 3.0 smart cockpit not only provides intelligent interactive scene experiences but also establishes a close connection between humans and technology in terms of exterior design. The front face design features an integrated digital grille, complemented by interactive lighting, providing a safe and reliable journey. At the same time, the exterior design of the cockpit adopts the concept of "cross-border integration," perfectly combining SUV styling and practicality with pickup truck functionality, creating a unique visual symbol and achieving a harmonious integration of design aesthetics and future technology.
From breakthroughs to innovations, the upgrade journey of iNest is filled with the inheritance of concepts and the sublimation of technology. As a leader in smart mobility, Nobo Auto has continuously introduced future-oriented third-space solutions from iNest 1.0 to 3.0. The newly launched iNest 3.0 smart cockpit, equipped with our self-developed "cockpit-drive integration" central computing platform, provides passengers with a personalized intelligent experience. It not only changes the way people drive but also leads the entire industry towards a smarter and more convenient future.
At this auto show, in addition to showcasing the iNest 3.0 smart cockpit, Nobo Auto also presented its strength in technology, intelligence, and environmental protection to the world. This includes automotive electronic products such as intelligent cockpit, intelligent driving, intelligent display, and audio system, demonstrating its comprehensive layout of intelligence in electronic hardware, underlying software, and application ecology. It injects unlimited potential into the future development of the automotive industry.
Building an intelligent new ecosystem, empowering future car life.
Based on strong technological research and development capabilities and ecological integration, Nobo Auto will continue to enhance its technological capabilities, drive product innovation through technological innovation, provide more innovative intelligent ecological solutions, create a more attractive intelligent travel experience, and explore and discover the beauty of life.
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